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Why Salon Boss

Only beauty. Since 2017.

Marketing built exclusively for beauty businesses, so the strategy actually fits how clients find and book you.

200+

Businesses

2017

Since

2.4x

Featured

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Real salons.Real numbers.

See exactly what happened when salons, suites, med spas, and beauty brands partnered with us. The strategies, the timelines, the outcomes, nothing hidden.

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Eight years of receipts.

01

200+

Beauty Businesses Served

02

20

Case Studies, Clients Named

03

25

States Served

04

8+

Years in Beauty Marketing

Client counts and states from our client list, September 2026. Case studies are the ones published below.

Start with the breakthrough.

Featured study·Lotus Boutique Salon·Tomball, TX

Three years of ads.No idea what worked.

Color appointments booked from Google

AdvertisingWebsite

Every study, on the record.

Every result here started the same way: a discovery call discovery call, a custom plan, a team that executes. No templates.

For

19 studies

Browse byHair salon case studies Salon suite case studies

Salons by JC, Chicago case-study card showing their salon suite leasing page on a phone, headline “NOT ONE LEAD THEY COULD NAME”. 378 LEADS AND CALLS IN FIVE MONTHS, $209 to $8 per lead, on the same budget

Salons by JC Chicago

Salon Suites·Lakeview, Chicago, IL

The Lakeview location was already spending on Google. What it did not have was any way to tell a lead from a click — no call tracking, no form tracking, nothing tying an enquiry back to an ad. We rebuilt the account around the only person worth paying for, a beauty professional looking for a suite, and put them on a leasing page built to take the enquiry. Six leads in the first month, a hundred and sixty-eight in August, on the same budget.

Advertising·Website

Nine chairs, no stylists. Five weeks later, a team.

Adelaide Beauty

Hair Salon·Greensboro, NC

Every new salon owner asks the same question: where do you find good stylists? In July, Adelaide had nine empty chairs, an opening date a month out, and Gabe’s messages to local stylists were being left on seen. A recruiting page that sold the salon the way it would sell to a client, and Facebook ads pointed at it, brought twenty-one applications for $869 in ad spend — and four interviews in the first week the ads were re-cut. By 3 August the founding team was hired. The doors opened on the 12th.

Advertising·Website

Color Lush Salon's rebuilt website on a laptop and a phone, beside the headline It finally looks like them

Color Lush Salon

Hair Salon·Dickson, TN

Color Lush is a 3,000-square-foot salon in Dickson, Tennessee with two head-spa rooms, an extensions partnership, an apprenticeship and a team of twenty-six — and it had a website that looked like a template with stock photos, still advertising a service they’d dropped. Lesley’s brief was one line: don’t make me search to find out how to book. We built a site that looks like the room.

Adelaide Beauty's new website on a phone and a laptop browser, beside the headline A site built from the room

Adelaide Beauty

Hair Salon·Greensboro, NC

Gabe and Ron came to us in April with a lease on a closed salon and nothing else — no name, no logo, no website, no Google listing. By the time the doors opened in August the brand existed, the site was live and already the top result for the search that matters in Greensboro. In the first three weeks, more than twenty new clients found the salon on Google and walked in.

Branding·Website·SEO

Mallorca Salon Studios’ rebuilt website on a phone and a browser window, beside the headline

Mallorca Salon Studios

Salon Suites·San Antonio, TX

Mallorca’s website had done its job for years — it converted, it ranked, and it felt like Mallorca. It was also busy, dated underneath, and every tenant profile update needed a person. We rebuilt it on our own platform: the same brand and feel, everything modern beneath it, and a directory four buildings of stylists can now keep up to date themselves.

Maliá Extensions case-study card showing their Shopify store on a phone and a browser window, headline “TWO BUYERS, ONE STORE”. CUSTOM THEME, CART AND REGISTRATION PORTAL

Maliá Extensions

Beauty Brand·Boston, MA

Maliá sells professional extensions to licensed stylists, and it sells the education that teaches their methods. Some visitors are certified, some are registered, some are strangers, and what each can see, buy and pay is different. No Shopify app holds that shape, so we built it — the theme, the mega menu, the cart drawer, the access rules and the registration portal behind them.

Website·Branding

Nobody in Orlando Owned Korean Lash Lift. Now KC Does.

KC Beauty Lounge

Hair Salon·East Orlando, FL

KC Beauty Lounge opened with a booking app, a bare-bones website and a Google listing nobody was working. We came in that April. By August the salon was doing 424 appointments a month, six in ten new clients said they’d found it through the website, and it had 186 Google reviews at 4.9 stars.

SEO·Website·Advertising

Platinum Hair Salon case-study card showing their website, headline “REVIEWS BACK IN MOTION”. 0 → 36 NEW FIVE-STAR REVIEWS IN THE QUARTER

Platinum Hair Salon

Hair Salon·Smithsburg, MD

Platinum is the good salon in a town of three thousand people — a decade of families in the same chairs. But in the summer of 2025 it got zero new Google reviews. A year later it got 36 in the same three months, and half again as many people a month were calling, asking for directions or clicking through from Google.

Encore Salon Suites case-study card showing their website, headline “ALL FIVE BUILDINGS GROWING”. 58 → 97 SUITE INQUIRIES A QUARTER

Encore Salon Suites

Salon Suites·Atlanta, GA

Most suite groups have one location carrying the brand and four coasting on it. In a year, Encore’s suite inquiries went from 58 a quarter to 97, every one of its five buildings got more calls and directions from Google — and the smallest one grew the fastest.

Mane Street Georgetown case-study card showing their website, headline “FROM HIDDEN TO HUNTED”. 15 → 259 STRANGERS FINDING THE SALON ON GOOGLE, PER QUARTER

Mane Street Georgetown

Hair Salon·Georgetown, Washington DC

In its first year, almost everyone who found Mane Street on Google already knew the name — 15 strangers a quarter, in one of the most crowded salon streets in DC. A year later that number is 259, the salon shows on page one for 1,500 different searches, and it owns two services it wasn’t even selling on day one.

SEO·Website·Content Production

Wolfhaven Hair

Hair Salon·Los Angeles, CA

Wolfhaven opened on Wilshire Boulevard with a domain nobody had built on and a logo a friend had promised to design. What came back was an off-the-shelf template. We rebuilt the identity from scratch, unbilled — two directions, one call, one revision — and eight months later Marcus asked whether they owned it outright, because they wanted to put it on hats to sell in the salon.

Branding·Website

From Invisible to Top 3 in Google Maps — Sapphire Hair

Sapphire Hair

Solo Pro·Wasilla, AK

Aleah Childs had three years behind the chair, a specialty in extensions and colour, and no way for anyone outside her existing clients to find out she existed. Six months after we built her site and her Google presence, she was in the top three on the map across a ten-mile radius of Wasilla, with 379 people reaching her listing in half a year.

Crafting Clicks: A Google Ads Turnaround — Vogue Hair Extensions

Vogue Hair Extensions

Solo Pro·Dallas–Fort Worth, TX

Vivien Lee has twenty years behind the chair and a specialty in extensions — and she was paying an agency that didn’t understand how they get sold. We rebuilt the page the ads land on and the ads themselves around that one high-value service. Conversions doubled from 26 to 52, and the cost of each fell from $82.80 to $29.23, on roughly the same spend.

Advertising·Websites

Mallorca Salon Studios case-study card showing their leasing campaign, headline “$6.6K monthly revenue boost”. From empty suites to room to breathe

Mallorca Salon Studios

Salon Suites·San Antonio, TX

Empty studios across Mallorca’s three San Antonio locations were costing about $6,600 a month. In sixty days, a leasing page built for someone weighing a business decision and a search campaign written for independence rather than square footage brought 85 enquiries and six signed tenants — and the $6,600 a month came back.

Social Media & Lead Generation Transformation

Kosa Salon

Hair Salon·San Francisco, CA

Kosa runs a genuinely different model in San Francisco — station rentals alongside commission — and almost nobody knew it existed. Three months of a page that finally explained the offer, ads on two channels and a rebuilt social presence brought 28 qualified professionals asking about a station and grew the following by half.

Advertising·Social Media

The Suites Spot case-study card showing their website, headline “TURNING CLICKS INTO TOURS”. 30 DAYS FROM WIX TO LAUNCH

The Suites Spot

Salon Suites·Southern California

The Suites Spot offers upscale suites across Southern California, and the basic Wix site in front of it was losing potential tenants before they reached anything that would have convinced them. In 30 days we rebuilt it — a real profile for every tenant, fifteen local pages, a clear path to a booked tour. Three enquiries arrived within 72 hours of launch.

Cachet Salon & Spa Suites, Dallas–Fort Worth case-study card showing their website, headline “42 QUALIFIED ENQUIRIES”. 42 QUALIFIED TENANT ENQUIRIES IN 30 DAYS

Cachet

Salon Suites·Dallas-Fort Worth, TX

Cachet had just opened a premium Dallas–Fort Worth location with suites sitting empty, and the marketing it had was bringing the wrong people. In 30 days, a leasing page built to attract the right ones and a search campaign tuned for fit brought 42 qualified enquiries at $57 each.

Be You Esthetic case-study card showing their website, headline “161 CONSULTS IN 90 DAYS”. 161 CONSULTATION REQUESTS IN 90 DAYS

Be You Esthetic

Med Spa·Brooklyn, NY

Saindyse came to us a month before opening her Brooklyn med spa with no website, no brand, no Google listing and no ad accounts. We launched all of it in 30 days. In the first 90 days open, the ads brought in 161 consultation requests at about $27 each, and the spa was on page one of Google for its main treatments.

Advertising·SEO·Website

Burman & Co case-study card showing their website, headline “REPLACED THE MALL FOOT TRAFFIC”. TRAFFIC, RANKINGS AND BOOKINGS ALL UP

Burman & Co

Hair Salon·Lone Tree, CO

For years, Burman & Co’s newer stylists stayed busy on people walking past the window. When the salon left its mall franchise for its own storefront, that traffic vanished overnight. We built the front door that replaced it — a website that books, a brand that’s theirs, and a Google presence that sends the plain local searches to their chairs.

Quick numbers. No fluff.

See what's possible with Salon Boss.

Leads a month, April to August

Strangers finding the salon on Google, per quarter

Stylist applications before opening day

0 → 4 stylists hired in five weeks

Adelaide Beauty

Appointments in August

KC Beauty Lounge

Clicks from Google search a month, May to July

Consultation requests in the first 90 days

Be You Esthetic

Color appointments booked from Google

Monthly rent recovered

Mallorca Studios

Every number above is real. Every client is named.

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Every case study on this page started the same way. A discovery call, a custom plan, and a team that actually executes.

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