Marketing built exclusively for beauty businesses, so the strategy actually fits how clients find and book you.
Most med spa agencies sell you leads. We build you a brand. Salon Boss is built for the beauty and aesthetics industry, and we know the difference between a full schedule and a profitable one — website, SEO, ads, reputation and brand, for patients who want premium services.
The pitch sounds great. An agency reaches out, or you see their ad. “We'll generate leads for your med spa. No upfront cost. You just pay per lead.” They'll run Meta ads, manage everything, and the appointments will roll in. Sounds like exactly what you need, right?
Here's what actually happens. They run discount-driven ads: $99 Botox, $149 filler, mommy makeover specials. The leads come in. A call center tries to close them. Some book. They come in for the promo, get the discounted service, and disappear. They never buy a package. They never come back at full price. They never refer a friend. They were never your patient. They were a coupon redeemer.
Meanwhile, your real costs keep climbing. You're paying the ad budget. You're paying for the product. You're paying your injector. You're paying rent on a beautiful space that's filled with patients who generate $99 in revenue and never return. The agency shows you a lead report that looks great on paper. Your bank account tells a different story.
The worst part? While you were chasing volume, you weren't building anything. No SEO. No Google reviews. No brand presence. No content strategy. No patient retention system. You were busy, but you weren't growing. And the moment you stop paying for leads, the phone stops ringing.
Free discovery call · No commitment required
The med spas that thrive, the ones doing $100K, $200K, $500K a month, didn't get there by running discount ads. They built something:
A brand that signals premium before anyone walks in.
Your website, your Google profile, your Instagram, your reviews: that’s the first consultation. If it looks like every other med spa template, you’ve already lost the patient who’s willing to spend $3,000 on a treatment plan.
SEO that captures high-intent patients.
When someone searches ‘lip filler near me’ or ‘best med spa in [your city]’, you need to be there. Not with an ad that disappears when the budget runs out. With organic rankings that compound over time.
A website that converts, not just informs.
See a service. Understand the value. Book the appointment. One flow. No friction. Pricing transparency, before-and-after galleries, provider bios, financing options, and a booking system that works.
A retention system that turns one visit into a lifetime.
The real revenue isn’t the first appointment. It’s the membership. The treatment plan. The quarterly filler touch-up. The referral. Email automations, loyalty programs, and rebooking reminders.
You’ve invested everything. The buildout is done (or almost done). The space is beautiful. Your team is hired. But your website is a placeholder, your Google profile doesn’t exist, and your schedule is empty. Grand opening is in weeks. You need everything built, fast, and you need a plan that fills your schedule from day one without resorting to $99 specials that devalue your brand before it even launches.
We'll build a custom strategy for your practice
Run discount ads to generate lead volume.
Build campaigns around your highest-value services to attract premium patients.
Measure success in leads generated.
Measure success in revenue, patient retention, and cost per acquisition.
Use overseas call centers to close leads.
Help you build a booking and follow-up process that reflects the quality of your practice.
No SEO. No organic strategy. No long-term play.
SEO, Google Business Profile optimization, and content strategy that builds a pipeline you own.
Same discount-driven playbook for every med spa.
A strategy built for your practice, your market, your services, and your growth goals.
Vendor relationship. You’re a number.
Partnership. Weekly calls. Your practice is the only med spa we work with in your market.
Free strategy call · No commitment required
We don't just generate leads and disappear. We build the marketing infrastructure that makes your med spa the practice patients choose, return to, and refer.
Free discovery call · No commitment required
One month from a lease to a launched brand, a booked calendar and a Google listing that ranks.
We audit what exists and build the infrastructure: domain, hosting, Google Workspace, Google Business Profile, Facebook Business Manager, Instagram business account, ad accounts, tracking pixels. We take the tech off your plate entirely.
Website designed and developed: not a template, a custom site built for your brand, your services, and your market. Service pages with pricing. Online booking integration. Before-and-after galleries. Provider bio pages. Financing information. Mobile-optimized. Fast.
Google Business Profile goes live with photos, services, and posts. Social media content starts publishing. Grand opening campaign prepared: email/SMS to your personal network, paid ads to the local market, QR codes and review collection systems for the event.
Doors open. Ads go live targeting your highest-value services. SEO work begins. Review generation systems activate. Weekly strategy calls begin. First patient data comes in. We optimize based on what’s actually working, not assumptions.
Every month, the foundation gets stronger. More reviews. Better rankings. More content. More data to optimize ads. The marketing machine compounds. By month 6, you’re not scrambling. You’re growing.
Opening soon? Let's make sure you launch right.
Book a CallFree 30-minute call · No commitment required
I got into this industry by accident. I was 19, fixing computers, and one of my clients was a hair extension brand. I walked into their warehouse and thought, “What is going on here?” A multi-million dollar business selling hair.
Over the next decade, I went to the trade shows. I built websites, ran ad campaigns, developed brands, and managed marketing for beauty businesses of every size, from solo stylists to national brands.
When med spa owners started reaching out, I saw the same pattern I'd seen in salons: talented practitioners who knew their craft but didn't know marketing. And an industry full of agencies selling lead volume instead of building real businesses. Salon Boss doesn't do lead gen. We build marketing infrastructure: the kind that grows every month instead of disappearing when you stop paying.
Matt Peters-Mejia
Founder, Salon Boss
We learn about your practice: where you are, what you offer, what’s working, what’s not. Pre-open? We’ll map out everything you need to launch. Already established? We’ll audit your current marketing and identify the gaps. By the end of the call, you’ll know exactly what we’d do and whether we’re the right fit.
Based on what we learn, we put together a plan: what we’d build, in what order, and what it costs. Not a generic playbook. A strategy for your practice, your market, your services, and your timeline. We present it, get your input, and finalize the scope.
We move fast. For new practices, we can have a full website, Google presence, social profiles, and ad framework built in 30 days. For established practices, we prioritize the highest-impact fixes first, usually the website and SEO, then expand from there.
Campaigns go live. Patients start booking. Data comes in. We optimize based on what’s working, not what a template says should work. Weekly calls to stay aligned. Monthly reporting on the metrics that matter: new patients, revenue per patient, retention rate, cost per acquisition.
Your Role: Be the expert. Treat patients. We handle everything else.
Free 30-minute call · No obligation
Planning a grand opening?
We build the full event marketing strategy: invitations, social campaigns, local advertising, QR code review collection, and post-event follow-up sequences that turn attendees into patients.
Turn one visit into a lifetime.
Membership programs, loyalty incentives, rebooking automations, and post-treatment follow-up sequences that turn one-time visitors into long-term patients.
Ready to open location #2?
We help you replicate what’s working: separate Google profiles, location-specific SEO, market-specific ad campaigns, without starting from scratch.
Remove price as a barrier.
Care Credit, Cherry, PatientFi. We integrate financing options into your website and marketing so patients know they can afford premium treatment before they pick up the phone.
Flexible contract terms
Straight answers to the questions we hear on every discovery call.
Every practice is different. Book a free discovery call and we'll talk through your situation, your goals, and exactly what you need. No pressure.
Book My CallYou opened your practice to change people's lives, not to figure out Google Ads. The gap between where you are and where you want to be isn't your skill as a provider. It's the marketing infrastructure. Let's talk about your practice, your goals, and what it'll take to get there.
