Marketing built exclusively for beauty businesses, so the strategy actually fits how clients find and book you.
Websites, local search, branding and ads for salons from Greensboro to San Francisco. Every study names the salon, the city, the work we ran and the numbers it produced.
Lotus had run their own Google campaign for three years. Every month it reported hundreds of conversions, and almost none of them were an appointment — they were map clicks, website visits and directions. We rebuilt it as two campaigns, each on a page of its own, and started counting the thing that pays: booked appointments. Fifty-two color appointments since May, carrying $10,241 of booked value.
Every new salon owner asks the same question: where do you find good stylists? In July, Adelaide had nine empty chairs, an opening date a month out, and Gabe’s messages to local stylists were being left on seen. A recruiting page that sold the salon the way it would sell to a client, and Facebook ads pointed at it, brought twenty-one applications for $869 in ad spend — and four interviews in the first week the ads were re-cut. By 3 August the founding team was hired. The doors opened on the 12th.
Color Lush is a 3,000-square-foot salon in Dickson, Tennessee with two head-spa rooms, an extensions partnership, an apprenticeship and a team of twenty-six — and it had a website that looked like a template with stock photos, still advertising a service they’d dropped. Lesley’s brief was one line: don’t make me search to find out how to book. We built a site that looks like the room.
Gabe and Ron came to us in April with a lease on a closed salon and nothing else — no name, no logo, no website, no Google listing. By the time the doors opened in August the brand existed, the site was live and already the top result for the search that matters in Greensboro. In the first three weeks, more than twenty new clients found the salon on Google and walked in.
KC Beauty Lounge opened with a booking app, a bare-bones website and a Google listing nobody was working. We came in that April. By August the salon was doing 424 appointments a month, six in ten new clients said they’d found it through the website, and it had 186 Google reviews at 4.9 stars.
Platinum is the good salon in a town of three thousand people — a decade of families in the same chairs. But in the summer of 2025 it got zero new Google reviews. A year later it got 36 in the same three months, and half again as many people a month were calling, asking for directions or clicking through from Google.
In its first year, almost everyone who found Mane Street on Google already knew the name — 15 strangers a quarter, in one of the most crowded salon streets in DC. A year later that number is 259, the salon shows on page one for 1,500 different searches, and it owns two services it wasn’t even selling on day one.
Wolfhaven opened on Wilshire Boulevard with a domain nobody had built on and a logo a friend had promised to design. What came back was an off-the-shelf template. We rebuilt the identity from scratch, unbilled — two directions, one call, one revision — and eight months later Marcus asked whether they owned it outright, because they wanted to put it on hats to sell in the salon.
Kosa runs a genuinely different model in San Francisco — station rentals alongside commission — and almost nobody knew it existed. Three months of a page that finally explained the offer, ads on two channels and a rebuilt social presence brought 28 qualified professionals asking about a station and grew the following by half.
For years, Burman & Co’s newer stylists stayed busy on people walking past the window. When the salon left its mall franchise for its own storefront, that traffic vanished overnight. We built the front door that replaced it — a website that books, a brand that’s theirs, and a Google presence that sends the plain local searches to their chairs.
Every case study on this page started the same way. A discovery call, a custom plan, and a team that actually executes.
