Salon Boss
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Why Salon Boss

Only beauty. Since 2017.

Marketing built exclusively for beauty businesses, so the strategy actually fits how clients find and book you.

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2017
Since
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Southern California

A premium brand.A Wix site in front of it.

The Suites Spot offers upscale suites across Southern California, and the basic Wix site in front of it was losing potential tenants before they reached anything that would have convinced them. In 30 days we rebuilt it — a real profile for every tenant, fifteen local pages, a clear path to a booked tour. Three enquiries arrived within 72 hours of launch.

Timeline
Thirty days
Our role
The brand audit, the website rebuild, the tenant directory and the local pages. The Suites Spot runs the buildings.
The Suites Spot case-study card showing their website, headline “TURNING CLICKS INTO TOURS”. 30 DAYS FROM WIX TO LAUNCH
01The challenge

What they were up against.

A stylist deciding where to rent looks at the website first. Confusing navigation and no way to see the spaces or the people already inside meant potential tenants left before the brand got a chance — and with no local pages, the searches that should have been theirs went to someone else.

The Suites Spot provides upscale salon suites for beauty professionals across Southern California — a premium environment for independent stylists to grow their businesses. The brand was right. The Wix site in front of it wasn’t.

Where they started
Wix
A basic template that couldn’t show the spaces
High
Bounce rate — visitors leaving before the pitch
0
Tenant directory, booking flow or local pages
02Strategy & approach

The play, and why this one.

The brand was already right; the platform was wrong. So we started with a brand audit rather than a design file, gave every tenant a real page so the community inside the building became the pitch, and built the structure to absorb the next locations before they opened.

  1. 01Audit the brand first, so the rebuild embodies the positioning rather than just looking more expensive.
  2. 02Give every tenant a professional profile — the community is the pitch.
  3. 03Build local pages for the locations, including ones not open yet.
  4. 04Clear the path to a booked tour on every page.
03What we did

One service, thirty days.

All our services

The website

Rebuilt from a Wix template in 30 days: brand audit, tenant directory, fifteen local pages, and a clear path to a booked tour.

Our Website service
The finished Suites Spot website

What went in

The pieces the old site didn’t have.

Our Website service
Local pages15+
Tenant directoryLive
Booked-tour flowLive

What changed

The first 72 hours, and the visitors who stayed.

Our Website service
Bounce rate−35%
Enquiries in 72 hours3
04Execution

How it played out.

01

A brand audit before a design file.

Before touching layout we went through everything from the colour palette to the tone of the messaging. That understanding informed every decision after it, so the new platform genuinely carried the premium positioning instead of just looking more expensive than Wix.

The original Wix site, the starting point
02

A real profile for every tenant.

An interactive directory where each professional got a properly crafted page — showing the community inside the building and making it easy for their own clients to find and book them. Renting a suite here now comes with a page.

The interactive tenant directory
03

Built for the locations they hadn’t opened yet.

Fifteen local pages and a blog went in, each written for its own area, with the structure built to absorb the next locations rather than need rebuilding. Then clear calls to action and simpler navigation on every page: bounce rate fell 35%, and three qualified enquiries landed within 72 hours of launch.

The finished Suites Spot site
05Results & impact

The scoreboard.

01
3
Qualified enquiries in the first 72 hours
02
-35%
Bounce rate — fewer visitors leaving straight away
03
15+
Local pages, including locations not yet open
04
30
Days from Wix to launch
How fast it happened

Thirty days from a Wix template to launch. The first three qualified enquiries arrived inside 72 hours of going live.

What it meant for the business

Three qualified leads in the first three days, a third fewer visitors leaving straight away, and fifteen local pages live for growth. The new site didn’t just elevate the brand — it gave The Suites Spot a platform that scales with every suite they open.

Measured results for The Suites Spot. No projections, no estimates.

06Lessons & takeaways

What this means for your suites.

01

Your website is the first tour

A stylist decides whether to visit from the site. If it can’t show the spaces or the people inside, they never get to the pitch.

02

The tenants are the pitch

A real page for every professional shows a prospective tenant the community they’d be joining — and gives current tenants a reason to stay.

03

Build for the next location now

Local pages for buildings you haven’t opened yet mean the searches are already yours on opening day.

What we’d do differently

Put the local Google listings on the same 30-day clock as the site. The pages were built for the searches; the listings that feed the map for each location are what would have carried them fastest.

Other turnarounds.

See All Studies
Salons by JC, Chicago case-study card showing their salon suite leasing page on a phone, headline “NOT ONE LEAD THEY COULD NAME”. 378 LEADS AND CALLS IN FIVE MONTHS, $209 to $8 per lead, on the same budget

Salons by JC Chicago

Salon Suites·Lakeview, Chicago, IL

The Lakeview location was already spending on Google. What it did not have was any way to tell a lead from a click — no call tracking, no form tracking, nothing tying an enquiry back to an ad. We rebuilt the account around the only person worth paying for, a beauty professional looking for a suite, and put them on a leasing page built to take the enquiry. Six leads in the first month, a hundred and sixty-eight in August, on the same budget.

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Mallorca Salon Studios’ rebuilt website on a phone and a browser window, beside the headline

Mallorca Salon Studios

Salon Suites·San Antonio, TX

Mallorca’s website had done its job for years — it converted, it ranked, and it felt like Mallorca. It was also busy, dated underneath, and every tenant profile update needed a person. We rebuilt it on our own platform: the same brand and feel, everything modern beneath it, and a directory four buildings of stylists can now keep up to date themselves.

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Encore Salon Suites case-study card showing their website, headline “ALL FIVE BUILDINGS GROWING”. 58 → 97 SUITE INQUIRIES A QUARTER

Encore Salon Suites

Salon Suites·Atlanta, GA

Most suite groups have one location carrying the brand and four coasting on it. In a year, Encore’s suite inquiries went from 58 a quarter to 97, every one of its five buildings got more calls and directions from Google — and the smallest one grew the fastest.

SEO·Website
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Your business could bethe next one here.

Every case study on this page started the same way. A discovery call, a custom plan, and a team that actually executes.

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