Salon Boss
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Why Salon Boss

Only beauty. Since 2017.

Marketing built exclusively for beauty businesses, so the strategy actually fits how clients find and book you.

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San Antonio, TX

Empty studios in three buildings.Full in sixty days.

Empty studios across Mallorca’s three San Antonio locations were costing about $6,600 a month. In sixty days, a leasing page built for someone weighing a business decision and a search campaign written for independence rather than square footage brought 85 enquiries and six signed tenants — and the $6,600 a month came back.

Timeline
Sixty days
Our role
The leasing page, the ads and the tracking from first click to signed lease. Mallorca ran the buildings, the tours and the leases.
Mallorca Salon Studios case-study card showing their leasing campaign, headline “$6.6K monthly revenue boost”. From empty suites to room to breathe
01The challenge

What they were up against.

Every month an empty studio sits is rent that never comes back, and Mallorca had them in all three buildings. San Antonio has plenty of suite operators chasing the same pool of stylists, and the marketing in place wasn’t turning enough of them into enquiries.

Mallorca Salon Studios operates three upscale salon studio locations across San Antonio, offering premium spaces for beauty professionals. Their strategic locations make them a preferred choice for independent stylists — but empty studios don’t care how good the building is.

Where they started
$6.6K
Rent lost every month to empty studios
3
Buildings with vacancies
Low
Enquiry rate from the marketing before
02Strategy & approach

The play, and why this one.

A stylist deciding to rent a studio isn’t shopping for square footage. They’re deciding whether to go independent. So the page did the touring — virtual tours, the amenities, a clear next step — and the ads spoke to ownership and independence, aimed only at professionals in San Antonio actively looking for space.

  1. 01A leasing page that lets a stylist understand the offer completely before booking a walkthrough.
  2. 02Ads aimed at professionals actively searching for salon space in San Antonio.
  3. 03Copy that speaks to going independent, not to the building.
  4. 04Track every enquiry from first impression through to the signed lease.
03What we did

One service, three buildings filled.

All our services

The leasing campaign

A page that does the touring, ads written for independence, and tracking from impression to lease. Sixty days, by the numbers.

Our Advertising service
People who saw the ad27.6K
Visits to the page2,090
Enquiries85
Tenants signed6

Click-through

Share of people who saw the ad and clicked, against the usual range for the category.

Our Advertising service
Mallorca’s ads7.9%
Category usual3–5%

The outcome

What sixty days bought.

Our Advertising service
Monthly rent recovered$6.6K
New tenant agreements6
04Execution

How it played out.

01

The landing page did the touring.

Virtual tours, the amenities, and a clear call to action written for someone weighing a business decision. A stylist could understand the whole offer before ever booking a walkthrough — so the walkthroughs that happened were with people already interested.

02

Ads that spoke to independence, not square footage.

A tightly targeted search campaign for beauty professionals in San Antonio looking for space, with copy about business ownership and professional independence. Nearly 8% of people who saw the ad clicked it — well above the 3 to 5% usual for the category — and 85 of them asked about a studio.

03

Tracked from the first click to the signed lease.

Every enquiry got prompt, professional follow-up, and Mallorca’s team could see the whole pipeline in real time. Six new tenant agreements — including one duo arrangement — recovered the full $6,600 a month inside sixty days.

05Results & impact

The scoreboard.

01
$6.6K
Monthly rent recovered
02
6
New tenant agreements in 60 days
03
85
Enquiries from the campaign
04
7.9%
Of people who saw the ad clicked it
How fast it happened

Enquiries began in the first weeks and the leases followed through the second month. The whole engagement, from empty studios to the rent recovered, ran sixty days.

What it meant for the business

Six signed tenants recovered the full $6,600 a month inside sixty days. More importantly, it left behind a repeatable system Mallorca can point at any studio that opens up, in any of its buildings.

Measured results for Mallorca Salon Studios. No projections, no estimates.

06Lessons & takeaways

What this means for your studios.

01

Sell independence, not square footage

A stylist renting a studio is deciding to go out on their own. Speak to that and the building sells itself.

02

Let the page do the first tour

Virtual tours and a clear next step mean the walkthroughs you do are with people already sold.

03

Track to the lease, not the click

Enquiries are only worth what they turn into. Measuring to the signed tenant is what lets the next campaign be cheaper than the last.

What we’d do differently

Keep the campaign running at a low level after the studios filled, rather than stopping. A waiting list is cheaper to build while the ads are already tuned than to restart the moment the next tenant gives notice.

Other turnarounds.

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The Lakeview location was already spending on Google. What it did not have was any way to tell a lead from a click — no call tracking, no form tracking, nothing tying an enquiry back to an ad. We rebuilt the account around the only person worth paying for, a beauty professional looking for a suite, and put them on a leasing page built to take the enquiry. Six leads in the first month, a hundred and sixty-eight in August, on the same budget.

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Cachet had just opened a premium Dallas–Fort Worth location with suites sitting empty, and the marketing it had was bringing the wrong people. In 30 days, a leasing page built to attract the right ones and a search campaign tuned for fit brought 42 qualified enquiries at $57 each.

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Mallorca Salon Studios’ rebuilt website on a phone and a browser window, beside the headline

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Mallorca’s website had done its job for years — it converted, it ranked, and it felt like Mallorca. It was also busy, dated underneath, and every tenant profile update needed a person. We rebuilt it on our own platform: the same brand and feel, everything modern beneath it, and a directory four buildings of stylists can now keep up to date themselves.

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Your business could bethe next one here.

Every case study on this page started the same way. A discovery call, a custom plan, and a team that actually executes.

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