Marketing built exclusively for beauty businesses, so the strategy actually fits how clients find and book you.
For years, Burman & Co’s newer stylists stayed busy on people walking past the window. When the salon left its mall franchise for its own storefront, that traffic vanished overnight. We built the front door that replaced it — a website that books, a brand that’s theirs, and a Google presence that sends the plain local searches to their chairs.
Every new client now had to be won deliberately. The senior stylists had their books; the level-one chairs that walk-ins used to fill sat open. And the only website was a page that described the salon and did almost nothing to turn a visitor into an appointment.
Burman & Co is an established salon stepping out on its own — a former Toni & Guy franchise leaving the mall without giving up the standard for cuts and colour that built the name. Leaving the mall meant leaving behind the foot traffic that had fed the chairs for years.
Replacing foot traffic isn’t a campaign, it’s infrastructure. The website had to do the job the mall window used to do — put the salon in front of strangers and get them to book, at every hour — and it had to send that demand to the chairs that needed it most, not just the ones already full.
Rebuilt page by page — home, team, services, every single service — around the journey from landing to booking.
Our Website service
The on-page work, technical fixes and authority building that get a new address found for plain local searches.
Our SEO serviceTheir logo extended into a full digital identity, so the salon reads as its own name after years under a franchise banner.
Our Branding serviceA custom site that kept the look they already had and changed what it does: clear service categories, a real profile for every stylist, and a way to book from every page. Where the mall delivered strangers walking past the window, the site now does that job, deliberately, around the clock.
The newer stylists had depended on walk-in volume. So the marketing went after their columns specifically — highlighting their services and building new-client offers for guests who want quality work at a more accessible price.
Their distinctive logo became a whole system carried through every page — unmistakably Burman & Co, not a rebrand of someone else’s franchise. And underneath the build, the local search work made sure the new address earns the searches the mall used to hand them.
The site, the brand system and the local search work went in together as one rebuild. The demand for the newer stylists’ chairs followed once the new-client offers and their profiles were live.
Burman & Co left the mall with a name worth keeping and no traffic to feed it. They came out the other side with a site that converts, local search working in their favour, a brand that belongs to them, and demand flowing to the chairs that needed it most.
Measured results for Burman & Co. No projections, no estimates.
If your location changes, so does the job your website has to do. It stops being a brochure and becomes the window strangers walk past.
A full book for your senior stylists doesn’t help the newer ones. Offers and profiles aimed at the level-one columns fill them.
A logo isn’t a brand. Carrying it through every page is what makes a former franchise read as its own salon.
Put the measurement in before the move, so the first months at the new address could be read against the mall years. The gains are real; the before-and-after would be sharper with the numbers from both sides.
Every case study on this page started the same way. A discovery call, a custom plan, and a team that actually executes.
