Salon Boss
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Why Salon Boss

Only beauty. Since 2017.

Marketing built exclusively for beauty businesses, so the strategy actually fits how clients find and book you.

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Dallas-Fort Worth, TX

Empty luxury suites.42 qualified enquiries in 30 days.

Cachet had just opened a premium Dallas–Fort Worth location with suites sitting empty, and the marketing it had was bringing the wrong people. In 30 days, a leasing page built to attract the right ones and a search campaign tuned for fit brought 42 qualified enquiries at $57 each.

Timeline
Thirty days
Our role
The leasing page and the ads. Cachet ran the building and the tours.
Cachet Salon & Spa Suites, Dallas–Fort Worth case-study card showing their website, headline “42 QUALIFIED ENQUIRIES”. 42 QUALIFIED TENANT ENQUIRIES IN 30 DAYS
01The challenge

What they were up against.

Volume wasn’t the problem; fit was. Cachet’s positioning only works if the professionals inside are the calibre it promises, and a building that fills with the wrong tenants loses the thing it was selling. Meanwhile every empty week was rent that never comes back.

Cachet Salon & Spa Suites represents the pinnacle of luxury in the beauty and wellness industry, offering high-end suites for distinguished beauty professionals. A brand-new Dallas–Fort Worth location meant premium space sitting empty, and every empty week cost real money.

Where they started
Multiple
Empty suites in a brand-new building
Wrong
The kind of tenant the old marketing attracted
Social
The only channel in use — not enough to fill a building
02Strategy & approach

The play, and why this one.

The page had to do the screening. If it communicated the premium positioning clearly enough, the wrong applicants would filter themselves out before ever filling in a form — and the right ones would arrive already sold. Then the ads could go after quality rather than raw numbers.

  1. 01A leasing page that speaks to established professionals and lets the wrong fit self-select out.
  2. 02Search ads chosen for tenant quality, not lead count.
  3. 03Tracking from the first click so every change was driven by what was working.
  4. 04Test the page the whole time it ran, without ever softening the premium positioning.
03What we did

One service, one building to fill.

All our services

The leasing campaign

A landing page that does the screening and a search campaign tuned for the calibre of tenant Cachet promises — measured from first click to enquiry.

Our Advertising service
The Cachet leasing landing page

Thirty days, by the numbers

The full month the campaign ran.

Our Advertising service
Clicks589
Qualified enquiries42
Cost per enquiry$57.45

Spend

Total budget across the 30 days, and what one click cost.

Our Advertising service
Total spend$2.41K
Cost per click$4.10
Clicks that enquired7.1%
04Execution

How it played out.

01

A landing page that screened for the right tenant.

Not a generic leasing page. It communicated Cachet’s positioning and what a suite there actually gets a professional so clearly that the wrong applicants filtered themselves out — and the right ones arrived already sold.

The conversion-optimised Cachet leasing page
02

Ads that went after quality, not volume.

A search campaign built on carefully chosen searches and copy written for established beauty professionals, with tracking in from day one. Over 30 days, 589 clicks produced 42 qualified enquiries — one in fourteen clicks — at $57.45 each on $2,410 of spend.

Google Ads performance for the Cachet leasing campaign
03

Tested the entire time it ran.

We kept refining the page against what the data showed, which is how the conversion rate kept climbing without the brand ever having to look desperate.

05Results & impact

The scoreboard.

01
42
Qualified tenant enquiries in 30 days
02
$57.45
Cost per enquiry
03
7.13%
Clicks that became an enquiry
04
$2.41K
Total spend
How fast it happened

Enquiries started in the first week and kept improving through the month as the page was tested and refined. The whole engagement ran 30 days.

What it meant for the business

Forty-two qualified professionals asking about a suite in a month, at a cost per enquiry the building can afford — and a repeatable system Cachet can point at the next location, and the one after that.

Measured results for Cachet. No projections, no estimates.

06Lessons & takeaways

What this means for your suites.

01

Let the page do the screening

If your leasing page says clearly who the building is for, the wrong tenants rule themselves out before they ever reach you. Fewer enquiries, better ones.

02

Buy quality, not volume

An ad campaign tuned for the right professional costs a little more per click and far less per signed lease.

03

Never look desperate

Premium suites fill on premium positioning. Keep testing the page, never soften the pitch.

What we’d do differently

Run the local Google work alongside the campaign from day one, so the enquiries keep arriving after the ad budget is switched off rather than stopping with it.

Other turnarounds.

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Empty studios across Mallorca’s three San Antonio locations were costing about $6,600 a month. In sixty days, a leasing page built for someone weighing a business decision and a search campaign written for independence rather than square footage brought 85 enquiries and six signed tenants — and the $6,600 a month came back.

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Mallorca Salon Studios’ rebuilt website on a phone and a browser window, beside the headline

Mallorca Salon Studios

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Mallorca’s website had done its job for years — it converted, it ranked, and it felt like Mallorca. It was also busy, dated underneath, and every tenant profile update needed a person. We rebuilt it on our own platform: the same brand and feel, everything modern beneath it, and a directory four buildings of stylists can now keep up to date themselves.

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Your business could bethe next one here.

Every case study on this page started the same way. A discovery call, a custom plan, and a team that actually executes.

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