Marketing built exclusively for beauty businesses, so the strategy actually fits how clients find and book you.
Aleah Childs had three years behind the chair, a specialty in extensions and colour, and no way for anyone outside her existing clients to find out she existed. Six months after we built her site and her Google presence, she was in the top three on the map across a ten-mile radius of Wasilla, with 379 people reaching her listing in half a year.
In a small Alaskan town, the established salons are the ones locals already know. A solo stylist with no website and no map presence is competing on word of mouth alone — and Aleah had neither the time nor the appetite for self-promotion, so whatever we built had to work without her feeding it.
Aleah Childs built Sapphire Hair in Wasilla, Alaska on three years of experience and a specialty in extensions and colour. The work was already good. The problem was that outside her existing clients, there was no way for anyone to find out she existed.
Going from genuinely zero to the top of the map is a sequence, not a switch. First find the openings a newcomer could realistically win rather than attacking the searches the established salons already owned. Then a site built to rank around her highest-value work, then the Google listing, then the reviews and the local mentions that compound on their own.
The listing, the reviews, the directory mentions and the content — the whole local presence, built to run without her.
Our SEO service
Average position for extensions across a 13 by 13 grid, six months apart.
Our SEO serviceA custom site matching her brand, built to rank and to book.
Our Website serviceA custom website matching Aleah’s brand and leading with her extensions expertise — built so we could control everything that helps it rank, and so she had somewhere professional to show real work.
We set up and optimised her Google Business Profile, the single biggest lever for being found locally, and put review software in place so clients get asked automatically and Aleah never has to chase.
Consistent business details across the directories that matter, then articles that catch people searching for hair advice rather than a stylist by name. Six months after the December scan showed her past position 20 for extensions, the June scan showed her at 2.85 across the same 113 square miles.
Six months from nothing to the top three. The site and listing went in first; the map position climbed through the spring as the reviews and local mentions compounded.
From no map visibility at all to the top three across her ten-mile radius in six months — 379 people reaching her listing between April and September, and 3,700 appearances in search from January on. For a solo professional, that is the difference between relying on word of mouth and having a business that markets itself.
Measured results for Sapphire Hair. No projections, no estimates.
The established salons own the obvious searches. There are always openings beside them — the work is finding them before you build anything.
For a solo stylist, the map is where new clients come from. A properly built listing does more than any other single thing.
Aleah didn’t want to self-promote, so the reviews ask themselves and the content works while she’s behind the chair.
Start the review software the week the listing went live rather than after the site. Reviews are the fastest thing a new listing can earn, and every month of a quiet listing is a month the map waits.
Every case study on this page started the same way. A discovery call, a custom plan, and a team that actually executes.
