Marketing built exclusively for beauty businesses, so the strategy actually fits how clients find and book you.
Founder, Salon Boss Marketing
Matt grew up in a salon, literally. Since 2017 he's run Salon Boss Marketing, one of the few agencies built by beauty-industry operators for beauty-industry operators, helping 200+ salons, suites, med spas, and beauty brands get found and booked.
Every playbook here comes from work that actually happened, and he still takes every discovery call himself.
Suite renters compete against the building's brand AND every other renter inside it. This checklist covers Google Business Profile optimization, citation building, and the local content strategy that gets you ranking independently.
Hey, salon suite business owners! In today’s beauty industry, deploying effective marketing strategies is not just advantageous – it’s absolutely essential. The right strategies can amplify your brand, attract the ideal tenants, and ultimately, elevate your business success. In this post, we’ll delv
How Traditional Digital Marketing Strategies Outweigh Booking/Scheduling Software for Salon Owners For salon owners looking to grow their business, digital marketing is an essential tool. While there are plenty of software booking services out there that promise quick results with minimal effort,
