Beauty Boss Masterclass - Hair Stylist Marketing Webinar

Webinar Topics 📝

Tailored Just For Solo Beauty Professionals

Solo Boss Blueprint: Transform Your Chair Into a 6-Figure Beauty Business

Master the mindset shift from stylist to business owner
Create systems to streamline your business operations
Learn to price your services for maximum profit
Develop multiple revenue streams beyond services
Build a roadmap for sustainable growth

2. Marketing Fundamentals: Define Your Dream Client, UVP & Brand Foundation

Identify and understand your ideal client avatar
Craft a unique value proposition that sets you apart
Define your brand personality and voice
Develop your core message and brand story
Create a brand style guide for consistency

Website Magic: Create a Website That Books Appointments While You Sleep

Essential elements of a high-converting beauty pro website
Optimize your online booking system for maximum efficiency
Create service pages that sell your expertise
Master the art of portfolio presentation
Implement automated follow-up systems

Google Business Mastery: Show Up First When Dream Clients Search

Optimize your Google Business Profile for maximum visibility
Master the photo strategy that attracts ideal clients
Generate and manage reviews effectively
Create posts that drive engagement and bookings
Track and improve your local search performance

SEO Secrets: Outrank the Big Salons in Your Area

Master local SEO fundamentals for beauty pros
Create content that ranks in your local market
Build authority through strategic partnerships
Optimize for voice search and mobile users
Track and measure your SEO success

Social Media Empire: Turn Your Content Into A Client-Booking Machine

Create a content strategy that converts followers into clients
Master photo and video creation for beauty content
Design scroll-stopping before & after posts
Build an engaged community that books appointments
Leverage trending features and hashtags effectively

Facebook & Instagram Ads: Attract High-Ticket Clients Without Wasting Money

Design ad campaigns that target your ideal clients
Create scroll-stopping ad creative that converts
Master audience targeting for beauty services
Track and optimize your ad performance
Build retargeting campaigns that work

Extensions & Premium Services: Market Your High-Ticket Services For Maximum Profit

Package and price your premium services effectively
Create marketing campaigns specifically for high-ticket services
Build trust and credibility for premium offerings
Master the art of premium service consultations
Develop upselling strategies that feel natural

Review Generation: Build A 5-Star Reputation That Sells For You

Create a systematic approach to gathering reviews
Turn happy clients into vocal advocates
Handle negative feedback professionally
Leverage reviews in your marketing
Build a referral system that works

Client Attraction: Book Premium Clients Without Constant Discounts

Create value-based offers that attract ideal clients
Build a waitlist strategy that works
Master the art of premium pricing
Develop seasonal promotions that maintain value
Create a client nurture system

Branding & Photos: Style Your Brand To Attract Your Dream Clients

Master the art of professional beauty photography
Create consistent visual branding across all platforms
Design templates for social media and marketing materials
Develop a content bank of professional photos
Build a recognizable brand aesthetic

2025 Success Blueprint: Scale Your Business To The Next Level

Create your marketing calendar for the year ahead
Set strategic goals for business growth
Develop your content strategy for the year
Plan your promotional calendar
Build systems for sustainable growth

Key Takeaways ✅

Master Your Independent Beauty Business

This isn't your average marketing training. We've designed this series specifically for independent beauty professionals who are ready to take control of their business growth. Learn how to attract premium clients, build a powerful personal brand, implement automated marketing systems, and scale your business without burning out.

Marketing Foundation:

Master the fundamentals of defining your ideal client, unique value proposition, and brand strategy.

Stand Out From The Crowd:

Build a unique brand that attracts your ideal clients and commands premium prices.

Client Attraction Systems:

Create marketing funnels that consistently bring in high-value clients without relying on referrals alone.

Social Media Success:

Transform your social media into a powerful booking machine with scroll-stopping content.

Premium Service Marketing:

Master the art of marketing and selling your high-ticket services like extensions.

Online Visibility:

Dominate local searches and outrank bigger salons in your area.

Automated Marketing:

Build systems that attract clients while you focus on doing what you love.

Business Growth Framework:

Learn proven strategies to scale your business and increase your revenue without working more hours.

Matthew Peters-Mejia

Salon Boss Founder & CEO (El Hefe)

With a decade of advanced marketing experience, Matt has transformed numerous small to medium businesses through his digital marketing expertise. His journey in the beauty industry started in 2013 when he consulted for a multi-million dollar U.S. hair extension company, giving him a deep understanding of the unique marketing needs of beauty professionals.

When he’s not helping beauty businesses crush their goals, you’ll find Matt canyoneering the slot canyons of Southern Utah, perfecting his jiu-jitsu skills, or hanging with his pets. 🏜️ 🥋 🐾

Not Your Average Marketing Agency

Your Industry Experts 🎯

At Salon Boss, we're not just another digital marketing team - we're beauty industry insiders who speak your language. With our unique blend of behind-the-chair experience and advanced marketing expertise, we understand the challenges and opportunities in the hair and beauty world like no one else.

Why Learn From Us?

Industry-Specific Focus: 100% dedicated to hair & beauty marketing
Proven Track Record: Helped countless beauty professionals scale their businesses
Real-World Experience: From salon floor to digital marketing mastery
Current Strategies: Always on top of the latest industry trends and tech
No Fluff: Pure, actionable strategies you can implement immediately

Frequently Asked Questions

How can I join the webinar?

Simply fill out the form at the top of the page and you’ll be registered for the webinar. You’ll also receive email reminders to ensure that you don’t miss it!

Will there be a replay available?

Yes! When you register you’ll receive a recap email with a replay of the webinar, even if you’re unable to make it.

Is there a cost?

There’s absolutely no cost or obligations for joining. We provide this for free and hope you leave with advice you can take action on right away.

Do I need to download zoom or any other program to attend?

Yes, this is a ZOOM webinar. We recommend you download or update Zoom on you device so that there are no issues when you are trying to join the webinar.

VISIT THIS LINK TO DOWNLOAD ZOOM

If you have any issues feel free to email [email protected] or use our live chat.

Solo Stylists Services

We worked with solo hair stylists to elevate their business by focusing on selling high-ticket services such as extensions, color corrections, and specialty treatments. By developing tailored marketing strategies and positioning them as experts in their craft, we helped them attract premium clients and grow their revenue across a range of service offerings.

Explore Our Solo Stylists Services >

Beauty Pros Services

Our strategy for independent beauty professionals centered around boosting sales for their high-ticket services. Whether they offered advanced skincare treatments, microblading, or specialized lash extensions, we created marketing campaigns designed to position them as experts, attract discerning clients, and increase bookings for their most profitable services.

Explore Our Beauty Pros Services >

Resource Center ✨

Your Hub for Industry Insight, Education, and Success Strategies

Salon Boss offers free marketing resources created by us to help the hair and beauty industry. Our goal is to provide you with the knowledge and guidance on how to grow your business online. `

Explore the Resource Center 🚀

Solo Beauty Pro Marketing Webinar

FREE Webinar 📚

Beauty Boss Marketing: Scale Your Solo Business 💫

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Next Webinar Is in

Upcoming Dates & Times

2nd Monday of Every Month

Duration

60 Minutes via

Price

Free