Here at Salon Boss, we’re experts in crafting tailored marketing strategies to meet our clients’ unique needs, goals, and budgets. Take a look below to see what services we implemented, the strategy we created, and the results we were able to achieve for our amazing client!
Our approach to launching Be You Esthetic was comprehensive and strategic. We began by developing a conversion-optimized website that would serve as the foundation of their digital presence. This wasn’t just any website – it was specifically designed to showcase their premium services and convert visitors into leads, completed within 30 days for their soft launch.
With the website in place, we implemented a robust SEO strategy focused on local search visibility. Our approach targeted key service areas including Botox, Body Contouring, and IV Therapy. Within weeks, Be You Esthetic began ranking in the top 20 for these competitive terms in their local market.
Simultaneously, we launched a sophisticated Google Ads campaign targeting high-intent keywords like “med spa near me” and “med spa services.” Our campaign structure was carefully crafted to maximize ROI, with a focus on mobile users who showed the highest conversion potential.
To manage the influx of leads, we implemented a custom CRM solution that automated their sales process and provided clear tracking of opportunities. This system ensured no lead went unfollowed while providing valuable insights into their sales pipeline.
