Case Study

From Vacant to Vibrant: Mallorca Salon Studios’ $6.6K Monthly Revenue Boost 📈

From Vacant to Vibrant: Mallorca Salon Studios’ $6.6K Monthly Revenue Boost 📈

In just 60 days, Mallorca Salon Studios partnered with Salon Boss to transform their vacancy challenges into a success story, securing 6 new tenants and recovering $6.6K in monthly revenue through strategic digital marketing.

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Monthly Revenue Recovery

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New Tenants

In 30 Days

+0%

Click-Through Rate

vs. 3-5% US Standard

Mallorca Salon Studios

Mallorca Salon Studios Logo
  • Salon Suite
  • San Antonio, TX

Mallorca Salon Studios operates three upscale salon studio locations across San Antonio, offering premium spaces for beauty professionals. Their commitment to quality and strategic locations makes them a preferred choice for independent stylists and beauty entrepreneurs.

The Challenge

Mallorca Salon Studios faced several critical obstacles in their path to full occupancy:

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Vacant Studios Impact

Multiple empty studios across three locations were directly impacting monthly revenue, creating an urgent need to fill these spaces with qualified beauty professionals.

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Revenue Loss

Multiple vacant studios across three locations were resulting in approximately $6.6K in lost monthly revenue that needed to be recovered quickly.

Salon Boss The Challenge Icon

Digital Performance

Previous marketing efforts weren't generating enough qualified leads, with conversion rates falling below industry standards.

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Market Saturation

In the competitive San Antonio market, Mallorca needed to stand out among numerous other salon suite options vying for the same pool of beauty professionals.

Our Solution

Salon Boss implemented a comprehensive digital marketing strategy designed to attract and convert qualified salon professionals:

Salon Suites

Salon Suites

Our marketing solutions for salon suites focused on filling suites with top-tier beauty professionals. By promoting the suite’s benefits, such as flexible leasing and a supportive community, we attracted the right tenants and helped salon suite owners maximize occupancy and profitability.

Advertising

Advertising

We designed a customized advertising strategy that focused on targeted campaigns across multiple platforms. By leveraging audience segmentation and precise targeting, we were able to drive qualified traffic, boost brand awareness, and convert leads into loyal customers.

Landing Pages

Landing Pages

We crafted high-converting landing pages specifically designed to capture leads and drive conversions. These pages were strategically optimized for user engagement, featuring clear calls-to-action, easy navigation, and persuasive content that resonates with the target audience.

Strategic Approach:

Here at Salon Boss, we’re experts in crafting tailored marketing strategies to meet our clients’ unique needs, goals, and budgets. Take a look below to see what services we implemented, the strategy we created, and the results we were able to achieve for our amazing client!

To address Mallorca’s challenges, Salon Boss implemented a comprehensive digital marketing strategy:

We began by creating a conversion-focused landing page that would serve as the cornerstone of our digital campaign. This wasn’t just any landing page – it was specifically designed to showcase the unique benefits of Mallorca’s locations, featuring virtual tours, amenity highlights, and compelling calls-to-action that resonated with beauty professionals.

With our foundation in place, we launched a sophisticated Google Ads campaign. Our approach was highly targeted, focusing on beauty professionals actively searching for salon spaces in the San Antonio area. We crafted ad copy that spoke directly to their aspirations of business ownership and professional independence, while highlighting Mallorca’s premium locations and amenities.

To ensure maximum effectiveness, we implemented advanced tracking and optimization protocols. This allowed us to monitor every aspect of the campaign’s performance, from initial ad impression to final lease signing. We continuously refined our approach based on real-time data, adjusting bid strategies, ad copy, and targeting parameters to maximize our results.

Throughout the process, we maintained a strong focus on lead quality over quantity. Our sophisticated lead nurturing system ensured that every inquiry received prompt, professional follow-up, and our tracking dashboard gave Mallorca’s team real-time insights into their pipeline of potential tenants.

Transforming Digital Presence into Tenant Success

60-Day Campaign Performance:

  • 27.62K Ad Impressions
  • 2.09K Landing Page Visits
  • 85 Leads Generated
  • 7.9% Click-Through Rate
  • 4.07% Conversion Rate
  • 6 New Tenant Agreements Signed

Financial Impact:

Monthly Revenue Recovery: $6.6K
Occupancy Improvement: Added 6 new tenants (including one duo/split arrangement)
Marketing Efficiency: Exceeded industry standard CTR by 58%

This campaign not only filled vacant studios but established a repeatable system for tenant acquisition, proving the effectiveness of targeted digital marketing in the salon studio industry.