Case Study

From Invisible To Top 3: A Hair Stylists SEO Success Story 💇‍♀️

Sapphire Hair, owned by Aleah Childs, is a rising star in the hair styling industry in Wasilla, Alaska. With three years of experience and a specialization in hair extensions and color, Aleah was ready to take her business to the next level. However, she faced a significant challenge: a complete lack of online presence.

This case study explores how Sapphire Hair implemented Salon Boss’s comprehensive SEO and web design package to enhance local discoverability and improve search rankings. The goal was to establish a strong online presence, drive organic traffic, and secure top positions in local search engine rankings.

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Google Maps Ranking

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Google Profile Interactions

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Google Search Impressions

Last 6 Months

Client Overview

Single Stylist
Wasilla Alaska

Owner Aleah Childs, despite her youth, is a driven entrepreneur specializing in hair extensions and color. Her goal was to build an online presence that matched her growing business and expertise.

The Challenge

Aleah Childs of Sapphire Hair faced a significant hurdle in establishing her online presence. As a talented stylist with a growing business, she found herself starting from scratch in the digital world. The main challenges were:

Lack of Online Visibility

Sapphire Hair had virtually no digital footprint.

Limited Marketing Experience

Aleah felt overwhelmed by the prospect of self-promotion.

Competition

In her smaller town in Alaska, we had to compete with established businesses that locals loved.

Online Branding

Need for a professional brand image that reflected her skills and services.

Salon Boss Solutions

Here at Salon Boss, we’re experts in crafting tailored marketing strategies to meet our clients unique needs, goals and budgets. Take a look below to see what services we implemented, the strategy we created and the results we were able to achieve for our amazing client!

Solo Stylists

We worked with solo hair stylists to elevate their business by focusing on selling high-ticket services such as extensions, color corrections, and specialty treatments. By developing tailored marketing strategies and positioning them as experts in their craft, we helped them attract premium clients and grow their revenue across a range of service offerings.

Websites

We built a fully optimized, user-friendly website that showcases the client's brand, services, and key offerings. The design was developed with the customer journey in mind, ensuring a seamless experience from landing on the homepage to booking a service or generate a lead.

SEO

We implemented an advanced SEO strategy to improve search engine rankings and organic visibility. By focusing on keyword optimization, on-page SEO elements, authority building and technical enhancements, we ensured the client's website consistently attracted high-intent visitors and ranked for relevant search terms.

Transforming an Invisible Business into a Local Hair Styling Powerhouse

To achieve Aleah’s goals, Salon Boss implemented a comprehensive SEO and web design strategy. We began by performing a thorough competitive analysis and keyword research to understand the local market and identify opportunities for Sapphire Hair to stand out.
With this foundation, we designed a custom website for Sapphire Hair that not only matched Aleah’s branding but also highlighted her expertise in hair extensions.
This new website was fully optimized for both SEO and conversions, giving us complete control over on-page SEO factors and providing a professional platform to showcase Aleah’s work.

Next, we established and optimized Sapphire Hair’s Google Business Profile. This crucial step improved local visibility and provided potential clients with essential information about the business. To further enhance Sapphire Hair’s online reputation, we set Aleah up with our reputation management software, empowering her to generate and manage client reviews effectively.

To strengthen Sapphire Hair’s online presence, we built out online citations across relevant platforms. This not only improved local SEO but also ensured consistent business information across the web. Additionally, we created engaging, SEO-driven blog articles to showcase Aleah’s expertise and attract potential clients searching for hair styling information online.

Throughout the process, we continuously analyzed our efforts, made necessary adjustments, and focused on sustainable growth. Our SEO package was carefully crafted to take Sapphire Hair from zero visibility to ranking in the top 3, proving especially effective for solo professionals like Aleah.

Results

The impact of our strategies was significant and swift:

From having no Google Maps visibility, Sapphire Hair climbed to the top 3 rankings in their 10x10 mile radius in just 6 months. 
Between April and September, Sapphire Hair's Google Business Profile generated 379 interactions, indicating strong local interest. 
From January to September, Sapphire Hair's online presence resulted in 3.7k impressions on Google, dramatically increasing their visibility to potential clients.

These results not only validated our SEO strategies for solo professionals but also provided Aleah with the online presence she needed to compete with established local salons.

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