To address Burman & Co’s transition challenges, we began by developing a complete digital presence that would replace their lost foot traffic with targeted online traffic. The cornerstone of this strategy was a custom-designed website that honored their existing aesthetic while significantly improving functionality and conversion potential.
We took their distinctive logo and brand elements and expanded them into a cohesive digital experience. The new website wasn’t just visually appealing – it was strategically designed to guide potential clients through the booking process. We implemented clear service categories, stylist profiles, and multiple conversion points to capture different types of potential clients.
Understanding the importance of their level 1 stylists, we created specific marketing strategies to drive new clients to these talented professionals. This included highlighting their services and creating attractive new client offers that would appeal to clients looking for quality services at more accessible price points.
Throughout the development process, we maintained a strong focus on SEO, ensuring that the website would perform well in local searches and attract organic traffic to replace their previous walk-in business.
