Salon Suites
Understanding the essence and value proposition of Mallorca Salon Studios was paramount. With this clarity, we crafted an advertising campaign that encapsulated the studio's ethos. Central to our strategy was the creation of a custom landing page, tailored to convert intrigued visitors into potential tenants. We then paired this with a Google search campaign, ensuring that when potential tenants sought salon studios in San Antonio, Mallorca was their top find.
Mallorca Salon Studios, with three prestigious locations across the San Antonio region, approached us with a pressing concern. They had vacant studio spaces that translated into lost revenue opportunities. Our goal was to craft a compelling advertising campaign leveraging Google Ads to attract potential tenants and minimize vacancies.
Turning around vacancies in multiple salon studio locations amidst a competitive market landscape.
Designing and executing a Google Ads campaign that not only drives traffic but also ensures high conversion rates.
Recognizing the need for a dedicated space that spoke directly to potential tenants, we developed a custom landing page. This page not only showcased the benefits of choosing Mallorca but also streamlined the inquiry process, enabling easier tracking and follow-ups.
Recognizing the need for a dedicated space that spoke directly to potential tenants, we developed a custom landing page. This page not only showcased the benefits of choosing Mallorca but also streamlined the inquiry process, enabling easier tracking and follow-ups.
With the landing page set, we launched a targeted Google search campaign. Our keyword strategy was meticulously crafted to capture users actively searching for salon studios in the San Antonio region, ensuring high relevance and greater chances of conversion.
Knowing that the first impression matters, we didn't settle for the initial design. Multiple variants of the landing page were created, each with different call-to-actions, visuals, and content structures. By driving traffic to these variants, we gauged which one resonated the most with the audience, leading to the highest conversions, and subsequently optimized the campaign accordingly.
Digital Strategy Success
Campaign Overview: Over a span of 2 months, our strategy garnered impressive metrics:
Over 60 days our ads generated:
27.62k Impressions: People who saw our ads
2.09k Clicks: Ad clicks and landing page visits
That means 7.9% of people who saw our ads clicked on them. (US Standard 3-5%) CTR.
Of those 2.09k landing page visits we converted 85 of those visitors into leads which gives us a conversion rate of 4.07%. Which is average across the US.
Of those 85 leads we generated Mallorca was able to close 4 new tenants + 1 duo/split tenant for a total of 6 new tenants. Recovering an estimated $6.6k in monthly revenue.
At Salon Boss, our mission is to empower and elevate the hair and beauty industry through innovative and tailored digital marketing solutions. We are passionate about helping salons, salon suites, brands, and beauty professionals flourish, creating lasting impressions and fostering genuine connections with their clientele. Our expertise lies in curating unique brand stories, igniting growth, and generating lasting success for our partners. Together, we'll co-create the future of beauty, one exceptional experience at a time.
