Hair Salons

Station Success: Salon Boss's Campaign to Attract Stylists to Kosa Salon

To address these challenges, Salon Boss developed a multi-faceted approach. We created an optimized landing page, vividly showcasing Kosa’s styling and barber stations, tailored to appeal to beauty professionals seeking rentals. We launched targeted Google search ads and social media campaigns, focusing on beauty professionals in the local area. The social media strategy included crafting custom-branded posts that reflected Kosa's brand identity and actively engaging with local hair stylists on Instagram to boost awareness.

January 9, 2024

Services

SOCIAL MEDIA
ADVERTISING

Platforms

Leads

28
Leads from Google & Facebook

Project Brief

Salon Boss was tasked with revamping Kosa Salon's online presence to attract hair stylists and barbers for station rentals. Our goal was to enhance their digital footprint through a targeted advertising and social media campaign, focusing on attracting beauty professionals to their hybrid station rental/commission salon.

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The Challenge

Online Obscurity

Despite having a website, Kosa Salon struggled with visibility and clarity in conveying their business objective of renting out hair and barber stations.

Engagement Drought

Prior to our intervention, Kosa's social media presence was ineffective, resulting in minimal engagement and interest from potential stylists and barbers.

Our Strategy

We transformed Kosa Salon's online presence by developing a new landing page. This page was not only aesthetically pleasing but also informatively rich, focusing on showcasing their unique hairstyling and barber stations. The layout was strategically designed to guide visitors towards understanding the benefits of renting a station at Kosa. Additionally, we ensured the site was optimized for search engines to improve visibility and accessibility.

Salon Boss - #1 Salon & Beauty Brand Marketing Agency

Website Optimization

We transformed Kosa Salon's online presence by developing a new landing page. This page was not only aesthetically pleasing but also informatively rich, focusing on showcasing their unique hairstyling and barber stations. The layout was strategically designed to guide visitors towards understanding the benefits of renting a station at Kosa. Additionally, we ensured the site was optimized for search engines to improve visibility and accessibility.

Targeted Advertising

Salon Boss executed a dual advertising strategy using both Google search ads and social media platforms. These ads were meticulously crafted to target beauty professionals in the local area, ensuring maximum relevance and impact. We utilized detailed analytics to refine our targeting parameters continually, aiming to reach the most promising potential renters. The ad content was aligned with the salon's branding, conveying a compelling message about the advantages of joining the Kosa Salon community.

Social Media Revamp

We overhauled Kosa's social media strategy to elevate their brand identity. This involved creating custom-branded posts that not only reflected the salon's ethos but also informed viewers about the station rental opportunities. These posts were designed to be visually captivating and engaging, encouraging interaction and sharing. Regular posting schedules and content variations were maintained to keep the audience engaged and interested.

Community Engagement

To foster a sense of community and increase local awareness, Salon Boss actively engaged with hair stylists in the area through Instagram. This included interacting with their posts, starting conversations, and building relationships. By doing so, we not only increased Kosa's visibility but also established it as a proactive and engaging member of the local beauty community. This strategy helped in creating a buzz around the salon, further driving interest and inquiries.

Results Achieved

  • Leads and Engagement:
  • 12 leads from Google campaigns.
  • 16 Facebook messages indicating interest.

  • Social Media Growth:
  • 128 new followers in the last 3 months.
  • 56.1% growth rate.
  • 493 average reach and 62,761 impressions.
  • 766 profile views and 78 website clicks.

Lead Generation Success

12 Google Campaign Leads – A significant jump from zero interest pre-campaign

Social Media Surge

56.1% Follower Growth Rate – Demonstrating effective audience engagement and brand visibility

Engagement Breakthrough

62,761 Social Impressions Achieved - This impressive figure highlights the extensive reach and visibility from our campaign

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