Salon Suites

Digital Makeover: The Suites Spot's Leap from Wix to a World-Class Platform

Salon Boss recognized the untapped potential in The Suites Spot's online presence. To bridge the gap, we first delved deep into understanding the salon's core values and target audience. Using this insight, we crafted a comprehensive digital strategy focusing on design aesthetics, functionality, and SEO groundwork. The aim was to seamlessly present the salon's offerings while ensuring the platform was primed for driving organic traffic and conversions.

January 9, 2024

Services

WEB DESIGN

Platforms

Brand New Website

30 Days
In just

Project Brief

Salon Boss was engaged to transform The Suites Spot's rudimentary Wix website into a professional platform. The goal was to deliver a site that not only reflected the salon's brand and ethos but also functioned as a powerful tool for converting traffic into leads while showcasing their tenants in an engaging manner.

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The Challenge

Dated Digital Presence

Transitioning from a basic Wix website to a dynamic platform that embodies The Suites Spot's brand.

Comprehensive Content Integration

Integrating a salon directory, tenant profiles, and setting up a blog with localized landing pages for future SEO efforts.

Our Strategy

Recognizing the essence of The Suites Spot's brand was the first step. We conducted an exhaustive brand audit, diving into every element — from logo use and color palettes to tone and voice. This allowed us to design a website layout that was not just visually appealing, but also deeply resonated with the salon's ethos and vision. It became a digital representation of everything The Suites Spot stood for.

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Immersive Brand Alignment

Recognizing the essence of The Suites Spot's brand was the first step. We conducted an exhaustive brand audit, diving into every element — from logo use and color palettes to tone and voice. This allowed us to design a website layout that was not just visually appealing, but also deeply resonated with the salon's ethos and vision. It became a digital representation of everything The Suites Spot stood for.

Tenant Showcase

Knowing the uniqueness of each tenant was the salon's strength, we decided to harness it. We built an interactive salon directory, making it easy for visitors to explore and discover. Each tenant profile was meticulously crafted, combining professional photos with engaging bios. This provided an inside look at the skilled professionals working at The Suites Spot, making it easier for potential clients to connect and book services.

SEO Foundation Building

In the digital age, a solid SEO foundation is paramount. We initiated this by first setting up a dynamic blog — a platform to share salon news, trends, and expert tips. Furthermore, we integrated localized landing pages tailored to different geographic areas, ensuring that as The Suites Spot grows and expands its services, the website is primed to attract and cater to a regional audience, setting the stage for effective, targeted SEO campaigns in the near future.

User Experience (UX) Optimization

The final piece of the puzzle was ensuring that users found the site not only beautiful but also functional. We carried out comprehensive UX studies, examining how users navigated the site and where they most often dropped off. Using this data, we restructured the website's navigation and incorporated clear and persuasive call-to-actions. The result? A user journey that's intuitive, engaging, and optimized for conversions.

Results Achieved

Transformative Outcomes

  • Seamless Transition: The shift from a rudimentary Wix setup to a professional platform was executed without hitches. The new website isn't just a digital space; it's an embodiment of The Suites Spot's brand identity. Every page, every design choice echoes the salon's essence, making it a beacon for their target audience.
  • Successful Integration: Our endeavor wasn't merely about aesthetics; it was about functionality. The interactive salon directory and tenant profiles provide a comprehensive overview of the services and professionals at The Suites Spot. Visitors can now gain insight into each tenant's unique offerings, fostering a stronger connection and encouraging bookings.
  • SEO Groundwork: In a world where digital visibility is paramount, we took significant strides in preparing The Suites Spot for SEO supremacy. The introduction of a regularly updated blog not only offers valuable content for visitors but also establishes the salon as an industry authority. The localized landing pages, tailored for specific geographic regions, lay the groundwork for targeted SEO campaigns. This ensures that as the salon expands its footprint, its online presence is already primed to draw in regional clientele.
  • Enhanced User Engagement: Beyond the visual appeal, the newly designed website is a masterclass in user engagement. Clear call-to-actions guide visitors, prompting them to take desired actions, from reading a blog post to booking a service. The intuitive layout ensures a seamless browsing experience, which, combined with captivating content, has led to an increase in page views and a decrease in bounce rates.

Website bounce rate reduced by 35% post-relaunch.

15+ localized landing pages ready for targeted SEO campaigns.

3 new leads within 3 days of launching

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