Salon Suites

Cachet Salon & Spa Suites' Quest for High-Caliber Tenants

In response to these challenges, we devised and implemented a comprehensive digital marketing strategy. This included creating an optimized landing page, setting up an analytics and conversion tracking system, conducting A/B split testing on the landing page, launching a Google search ad campaign, and setting up dashboards for monitoring and analysis.

December 11, 2023

Services

WEB DESIGN
GOOGLE ADS
AD TECH SETUP
ADVERTISING

Platforms

Conversions

40
Leads & Phone Calls Generated Generated in 30 days

Project Brief

Cachet Salon & Spa Suites, a prestigious player in the beauty and wellness industry, had recently expanded their operations by unveiling a new location. Despite boasting high-quality suites, they grappled with the challenge of attracting and securing high-caliber tenants. While they had an active presence on social media, it fell short in generating enough leads and they were ready to take their business to the next level.

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The Challenge

Filling Empty Suites:

The new location had a number of empty suites which needed to be rented out to reliable, top-tier tenants.

Insufficient Leads:

Their social media efforts were not generating an adequate number of leads, requiring a more potent lead generation strategy.

Our Strategy

In response to these challenges, we devised and implemented a comprehensive digital marketing strategy. This included creating an optimized landing page, setting up an analytics and conversion tracking system, conducting A/B split testing on the landing page, launching a Google search ad campaign, and setting up dashboards for monitoring and analysis.

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Setup

In response to these challenges, we devised and implemented a comprehensive digital marketing strategy. This included creating an optimized landing page, setting up an analytics and conversion tracking system, conducting A/B split testing on the landing page, launching a Google search ad campaign, and setting up dashboards for monitoring and analysis.

Landing Page Optimization

In response to these challenges, we devised and implemented a comprehensive digital marketing strategy. This included creating an optimized landing page, setting up an analytics and conversion tracking system, conducting A/B split testing on the landing page, launching a Google search ad campaign, and setting up dashboards for monitoring and analysis.

Google Ad Creation

In response to these challenges, we devised and implemented a comprehensive digital marketing strategy. This included creating an optimized landing page, setting up an analytics and conversion tracking system, conducting A/B split testing on the landing page, launching a Google search ad campaign, and setting up dashboards for monitoring and analysis.

Tech & Reporting

In response to these challenges, we devised and implemented a comprehensive digital marketing strategy. This included creating an optimized landing page, setting up an analytics and conversion tracking system, conducting A/B split testing on the landing page, launching a Google search ad campaign, and setting up dashboards for monitoring and analysis.

Results Achieved

In 30 Days We Achieved:

Our strategic efforts paid off with significant results in the first month:

  • Conversions: We achieved 42 Conversions, indicating a strong interest from potential tenants.
  • Conversion Rate: Reached an impressive 7.13% Conversion Rate, showing that a considerable percentage of landing page visitors were taking the desired action.
  • Clicks: The Google ad campaign Generated 589 Clicks, demonstrating the effectiveness of our keyword research and ad creation.
  • Average Cost Per Click (CPC): Our Average CPC was $4.10, showcasing the efficiency of our ad campaign.
  • Total Cost: We managed to achieve these results within a total cost of $2.41k, underlining our ability to deliver high-quality results within budget constraints.
  • Cost Per Conversion: The cost per conversion was maintained at $57.45, further demonstrating the cost-effectiveness of our campaign.

The average cost per click was $4.10

Achieved 42 conversions in 30 days

Google ad campaign generated 589 clicks

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