Meet Salon Boss

Pioneering the Digital Space for Hair and Beauty Induistry Since 2017

Where Beauty Meets Strategy!

Our Story

Welcome to Salon Boss, the go-to digital marketing agency exclusively for the hair and beauty industry. Our journey began in 2017, with a vision of helping individual stylists transform their online presence. Founded by Matt Peters, a seasoned digital marketing expert with a strong foundation in the beauty sector, Salon Boss swiftly became a trusted ally for professionals struggling to navigate the technical and business side of the industry.

Evolution of Salon Boss

Over the years, Salon Boss evolved as Matt saw a wider need in the industry. After two years of careful re-evaluation and strategic planning, Salon Boss was rebooted in 2022 with an expanded mission - to empower not just individual stylists, but salons, salon suites, and hair/beauty brands. We now stand as a digital marketing leader, committed to helping businesses with a growth mindset scale new heights in the digital landscape.

Meet Matt Peters

Matt's journey began in 2013 when he started consulting for a multi-million dollar U.S. hair extension company. The experience opened his eyes to the unique marketing challenges faced by beauty professionals. With a decade of advanced marketing strategies under his belt, Matt now brings his expertise to small to medium hair & beauty businesses, helping them elevate their digital footprint and achieve their next level of growth.

Our Mission & Values

At Salon Boss, our mission is to empower hair and beauty businesses to thrive in the digital age. We bring together advanced marketing strategies, intimate industry knowledge, and a passion for helping others succeed. Our values are built on innovation, growth, expertise, and integrity, which are reflected in every project we undertake.

Trust in Us

Today, we're proud to have helped countless salons and beauty businesses to transform their digital presence and accelerate growth. But don’t just take our word for it. Visit our testimonials page to hear directly from the businesses that have benefitted from our expertise.

Meet Your Industry Experts

Pioneering the Digital Space for Hair and Beauty Industry Since 2017

Meet the team behind Salon Boss! With over a decade of experience marketing in the beauty industry and an unique experience behind the chair, Salon Boss has the leading edge in this industry. We're all fun and hardworking humans who care about helping business owners just like you, make their mark in this ever evolving world or hair & beauty.

Meet Matt Peters-Mejia

Salon Boss Founder & CEO (El Hefe)

With a decade of advanced marketing experience, Matt has transformed numerous small to medium businesses, driving their growth through his digital marketing expertise. His journey in the beauty industry started in 2013 when he consulted for a multi-million dollar U.S. hair extension company, giving him a deep understanding of the unique marketing needs of beauty professionals.

On his off time Matt likes to canyoneer the slot canyons of utah, attend music festivals, hone-in his jiu jitsu skills and spend time with his pets.

Meet Elizabeth Foisy

Account Specialist

Coming Soon!

Meet Tim Dolan

Chief Sales Officer

Coming Soon!

Meet Morgan Quillen

Design & Branding Director

Coming Soon!

Meet Heather Rivera

10 Year Hair Stylist & Digital Marketing Specialist

A former hairstylist turned digital marketing strategist, Heather brings a valuable dual perspective to the table. She understands the heart and soul of hair industry professionals and combines that with her marketing degree to help stylists thrive in their businesses. Now part of the Salon Boss team, Heather's insights are transforming salon businesses.

Ready to elevate your brand?
Get in touch with us today or explore our services and resources. Either way, we hope you find some value and walk away with a better understanding on why digital marketing is so important to the growth of your hair & beauty business.
Get in touch today!
Reach out to book your free discovery call!
Browse our Services
Take a look at the rest of our services!

How to Book?

Your Next Level Is Just a Call Away

Ready to take the first step? It's as simple as filling out your information and choosing a convenient time for your call on our online scheduler. Your journey to success is just a click away.

Give us a call
Prefer to talk?
Give us a call and one of our Salon Boss Reps will be right with you!
(866) 860-2677
Give us an Email
Prefer to email?
Give us a email and one of our Salon Boss Reps will be right with you!

Book a FREE Discover Call!


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.