Meet Salon Boss

Pioneering the Digital Space for Hair and Beauty Industry Since 2017

Where Beauty Meets Strategy!
About The #1 Salon & Beauty Marketing Agency - Salon Boss

Our Story

Welcome to Salon Boss, the go-to digital marketing agency exclusively for the hair and beauty industry. Our journey began in 2017, with a vision of helping individual stylists transform their online presence. Founded by Matt Peters, a seasoned digital marketing expert with a strong foundation in the beauty sector, Salon Boss swiftly became a trusted ally for professionals struggling to navigate the technical and business side of the industry.

About The #1 Salon & Beauty Marketing Agency - Salon Boss

Evolution of Salon Boss

Over the years, Salon Boss evolved as Matt saw a wider need in the industry. After two years of careful re-evaluation and strategic planning, Salon Boss was rebooted in 2022 with an expanded mission - to empower not just individual stylists, but salons, salon suites, and hair/beauty brands. We now stand as a digital marketing leader, committed to helping businesses with a growth mindset scale new heights in the digital landscape.

About The #1 Salon & Beauty Marketing Agency - Salon Boss

Meet Matt Peters-Mejia

Matt's journey began in 2013 when he started consulting for a multi-million dollar U.S. hair extension company. The experience opened his eyes to the unique marketing challenges faced by beauty professionals. With a decade of advanced marketing strategies under his belt, Matt now brings his expertise to small to medium hair & beauty businesses, helping them elevate their digital footprint and achieve their next level of growth.

Matt Peters-Mejia

Our Mission & Values

At Salon Boss, our mission is to empower hair and beauty businesses to thrive in the digital age. We bring together advanced marketing strategies, intimate industry knowledge, and a passion for helping others succeed. Our values are built on innovation, growth, expertise, and integrity, which are reflected in every project we undertake.

About The #1 Salon & Beauty Marketing Agency - Salon Boss

Trust in Us

Today, we're proud to have helped countless salons and beauty businesses to transform their digital presence and accelerate growth. But don’t just take our word for it. Visit our testimonials page to hear directly from the businesses that have benefitted from our expertise.

About The #1 Salon & Beauty Marketing Agency - Salon Boss

Meet Your Industry Experts

Pioneering the Digital Space for Hair and Beauty Industry Since 2017

Meet the team behind Salon Boss! With over a decade of experience marketing in the beauty industry and an unique experience behind the chair, Salon Boss has the leading edge in this industry. We're all fun and hardworking humans who care about helping business owners just like you, make their mark in this ever evolving world or hair & beauty.

Matt Peters-Mejia

Meet Matt Peters-Mejia

Salon Boss Founder & CEO (El Hefe)

With a decade of advanced marketing experience, Matt has transformed numerous small to medium businesses, driving their growth through his digital marketing expertise. His journey in the beauty industry started in 2013 when he consulted for a multi-million dollar U.S. hair extension company, giving him a deep understanding of the unique marketing needs of beauty professionals.

On his off time Matt likes to canyoneer the slot canyons of utah, attend music festivals, hone-in his jiu jitsu skills and spend time with his pets.

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Tim Dolan

Meet Tim Dolan

Chief Sales Officer

Coming Soon!

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Elizabeth Foisy

Meet Elizabeth Foisy

Account Specialist

Coming Soon!

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Morgan Quillen

Meet Morgan Quillen

Design & Branding Director

Coming Soon!

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Kaitlyn Garamoni

Meet Kaitlyn Garamoni

Ad Specialist

Coming Soon!

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Jessi Bang

Meet Jessi Bang

Copywriter

Coming Soon!

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Heather Rivera

Meet Heather Rivera

10 Year Hair Stylist & Digital Marketing Specialist

A former hairstylist turned digital marketing strategist, Heather brings a valuable dual perspective to the table. She understands the heart and soul of hair industry professionals and combines that with her marketing degree to help stylists thrive in their businesses. Now part of the Salon Boss team, Heather's insights are transforming salon businesses.

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About The #1 Salon & Beauty Marketing Agency - Salon Boss

Join Our Team!

Apply Today

We're always looking to add to our team of marketing professionals and further service the hair & beauty industry. Take a look at our open positions and feel free to apply.

VIEW OPEN POSITIONS
Ready to elevate your brand?
Get in touch with us today or explore our services and resources. Either way, we hope you find some value and walk away with a better understanding on why digital marketing is so important to the growth of your hair & beauty business.
About The #1 Salon & Beauty Marketing Agency - Salon Boss
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