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About Us 🚀

Pioneering the Digital Space for Hair and Beauty Industry Since 2017

Salon Boss Brand Story

Our Story

Welcome to Salon Boss, the go-to digital marketing agency exclusively for the hair and beauty industry. Our journey began in 2017, with a vision of helping individual stylists transform their online presence. Founded by Matt Peters, a seasoned digital marketing expert with a strong foundation in the beauty sector, Salon Boss swiftly became a trusted ally for professionals struggling to navigate the technical and business side of the industry.

Evolution of Salon Boss

Evolution of Salon Boss

Over the years, Salon Boss evolved as Matt saw a wider need in the industry. After two years of careful re-evaluation and strategic planning, Salon Boss was rebooted in 2022 with an expanded mission - to empower not just individual stylists, but salons, salon suites, and hair/beauty brands. We now stand as a digital marketing leader, committed to helping businesses with a growth mindset scale new heights in the digital landscape.

Salon Boss Founder

Meet our Founder

Matt's journey began in 2013 when he started consulting for a multi-million dollar U.S. hair extension company. The experience opened his eyes to the unique marketing challenges faced by beauty professionals. With a decade of advanced marketing strategies under his belt, Matt now brings his expertise to small to medium hair & beauty businesses, helping them elevate their digital footprint and achieve their next level of growth.

Mission of Salon Boss

Our Mission & Values

At Salon Boss, our mission is to empower hair and beauty businesses to thrive in the digital age. We bring together advanced marketing strategies, intimate industry knowledge, and a passion for helping others succeed. Our values are built on innovation, growth, expertise, and integrity, which are reflected in every project we undertake.

Trust in Salon Boss

Trust in Us

Today, we're proud to have helped countless salons and beauty businesses to transform their digital presence and accelerate growth. But don’t just take our word for it. Visit our testimonials page to hear directly from the businesses that have benefitted from our expertise.

Salon Boss Link building opportunities

A Family Run Agency

Salon Boss is more than just a team—we’re a family, and that spirit runs through everything we do. Our founder, Matt Peters-Mejia, built Salon Boss alongside his brother Tim, his partner Elizabeth, and their cousin Jamen. Together, we work tirelessly to make Salon Boss one of the leading marketing agencies in the hair and beauty industry. As a family, we bring a unique level of care and connection to our clients, treating each one as an extension of our own. This close-knit foundation allows us to focus on what truly matters: understanding your vision, building trust, and delivering results that make an impact. When you work with Salon Boss, you’re part of our family too.

Meet Your Industry Experts

Meet the team behind Salon Boss! With over a decade of experience marketing in the beauty industry and an unique experience behind the chair, Salon Boss has the leading edge in this industry. We're all fun and hardworking humans who care about helping business owners just like you, make their mark in this ever evolving world or hair & beauty.

Salon Boss Matt Pic

Matthew Peters-Mejia

Salon Boss Founder & CEO (El Hefe)

With a decade of advanced marketing experience, Matt has transformed numerous small to medium businesses, driving their growth through his digital marketing expertise. His journey in the beauty industry started in 2013 when he consulted for a multi-million dollar U.S. hair extension company, giving him a deep understanding of the unique marketing needs of beauty professionals.

On his off time Matt likes to canyoneer the slot canyons of southern utah, hone-in his jiu jitsu skills and spend time with his pets.

Tim Dolan

Chief Sales Officer

Coming Soon!

Elizabeth F.

Social Media Specialist

Coming Soon!

Jamen F.

Marketing Specialist

Coming Soon

Kaitlyn G.

PPC Specialist

Coming Soon

Morgan Q.

Branding & Design Manager

Coming Soon!

Join Our Team!

Apply Today

We’re always looking to add to our team of marketing professionals and further service the hair & beauty industry. Take a look at our open positions and feel free to apply.

View Open Positions